Canadian Solar

Midterm Case Analysis Problem Statement 1.Situation Canadian solar which is a traded solar cell and module producer has experienced fresh strong offshoot. Despite 2009 fluctuations in the solar industry that is to say for PV technology, the growth has been fuelled by Government incentives programs to encourage solar PV technology. The Solar industry is now highly competitive and companies follow an industrial organizational model. This is because they all compete mainly in PV technology, and this marketplace is hinged on Government initiatives and renewable support schemes. Also, the international markets such(prenominal) as Spain (FIT) and Germany ( EEG law) influenced the companies strategy in terms of place changes, over supply in 2009 among others. 2.Current strategy Canadian solar has or so of its product operations in China barely its tax from Europe, thus combining its low cost of manufacturing and its Canadian expertise to compete in both lost cost and distinguish markets. Having said thats, Canadian solar serve its customers in non-homogeneous countries ranging from Europe to United States by establishing sales offices in strategic countries. The Solar company also invested in a PV research and development facility in Suzhou.

Canadian Solar in conclusion uses an inverted vertical integration model to have suss out and flexibility upon its required components. 3.Issue The solar cell and module manufacturer has to decide upon the future of its international strategy. It has experienced rapid growth fueled by Government incentives to install PV technology in Germany and Spain, but due to the crisis and Spains government new cap, demand has been declining and is judge to continue in 2009. Canadian solar emergencys to focus on 10 major markets in the next few years, but is a change in its international strategy is currently a wise move for Qu? External Analysis 1. General Environment major consumers of PV technology are Project developers, utility companies, automotive industry,... If you want to get a full essay, order it on our website: Orderessay

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