Customer Relationship Management

An pilgrimage from Customer Relationship Management (CRM) to Collective mutation (CR) Abstract: Business in south Asia is currently at low ebb. So is the corporate confidence.  There is a egest and present danger from the forces of global competition, to the corporate sector in South Asia, if it does not re-invent itself and engineer massive renaissance. The risk mandates not only a better management of macro parameters of the prudence but also necessitates a new strategy at the firm level. The strategy is customer relations management (CRM). The sentiment of CRM is premised on a simple logic of tune- it must slip away tracking customers once attracted; retain them in business portfolio; and, meshing from their growth. Shorn of all managerial jargons, CRM epitomizes a marriage of relationship merchandise with the emerging information technology. The paper describes the concept and mechanism of customer relationship management; illustrates how CRM helps corporate renaissance in hard times; and finally, recommends a line of action for an efficacious CRM implementation towards a quicker corporate renaissance. Alongside, the paper urges business schools of South Asia to incorporate CRM in their teaching curricula so that the business and academics can continue to stay relevant to each other.

An Expedition from Customer Relationship Management (CRM) to Collective Regeneration (CR) 1. Introduction CRM represents a logical end of the philosophy that the business should be customer oriented (Gamble etal, 2000, Payne 1997). It traversed successive strains of thoughts to reach what is now viewed as a new business paradigm. For instance, the early marketing paradigms prevalent until the sixties, ordained marketers to satisfy customer needs that were essentially nature created. later in the seventies, the marketing functions served the customers wants that were nothing but specific solutions to the needs and were the endpoint of the marketing initiatives.... If you want to get a full essay, companionship it on our website: Orderessay

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