Khind Rice Cooker Product Analysis

1.0 Executive Summary Operating in todays dividing line would has become more challenging, especially in international context. As the world never stops changing, the worlds frugal trends continue to shift to. The Khind successful stories in Malaysia make Khind claim an intention to internalize the transmission line. Khind has foreseen the market tooshieential of Vietnam market and fatten its business in Hanoi. To make the investment more effectively, KHIND did elevate research and analysis on the host country (Vietnam) in obtaining information before marketing the ANSHIN sift cooker to the country. Furthermore, further studies on the competitors were done to have a better understanding on ways to compete with the competitors. The inner pot of the rice cooker is do stainless steel which is believe to be new in the market in Vietnam, as most of the inner pot of rice cooker available in Vietnam atomic number 18 not make stainless steel and may cause some wellness issues. Moreover, the place that KHIND will first market its product will be in Vietnams capital city which is Hanoi. The rice cooker will be marketed to the two major hypermarkets in Hanoi. The recommended retail price will be $181.50. Several promotion tools much(prenominal) as advertising and even education programs are conducted to abet improve the sales of the rice cooker.

There were also a small of commission given to the retailers. Lastly, several ways of controls are to be use in order to measure and monitor lizard the action programs. KHIND has to make sure that the action programs are implemented effectively, so that money is allocated efficiently on to the action programs. 1.1 corporate Background Back in 1961, Cheng King Fa started a modest business in Sekinchan trading electrical goods. Driven by his put right vision, the business flourished and in the late seventies, developed to include the render of electrical accessories and lamps. The next decade witnessed KHINDs increasing venture into the increase... If you indispensability to get a full essay, order it on our website: Orderessay

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