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Recommendation: (Making food like Pepsi ) Recommendations: As mentioned before Coca-Cola is a precise cash rich company that carries very comminuted debt and turns a very sizable net profit. Currently one C has limited itself to the beverage industry. This in the past has been a very safe move that has been good for bump. However the face of the world-wide economy is changing on a grand scale. If light speed were to found a venture capital group to commit in new ideas and companies that show extraordinary potential for growth. one C could staff this small group with the best business and skillful minds that it can find. Coke would be well served to follow the guidelines on diversification set out in the book trouble by Dr. Zivic. This book has a section that covers in keen detail the reason why a company should qualify and how such(prenominal) a device could be implemented. The New plane section could share the management infrastructure of Coca-Cola and their financial resources. In crop by investing in the newest technologies and ideas this new division would rescue the potential to become even larger than its soft sup counterpart. The justification for this is that gaining foodstuff share in the soft take in is very difficult. Conversely, in high technology fields gaining market share is as simple as having the best product.

Coke would be well served to invest in an idea interchangeable to this. All of the components are there for them to become a major player in the high technology field. The only frame of the puzzle that they are missing is the foresight to diversify into such an area. In the interest of credibility Coke would be unused to name this group something not identifiable with the parent company. On the soft drink side of the business Coke should hatch along the road to success that they started on over degree Celsius years ago. It has been booming to this point and appears that it will remain successful well into the future. Places where it may be better to modify this plan to sell more products... If you want to get a in full essay, order it on our website: Orderessay

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