Retail Sector

Indian Retail manufacturing - Opportunities and Challenges   Authors :- Ms. B. Neeraja, Sr. Lecturer, Dept. of Management Studies, Dr. M.G.R. University, Chennai -95, email: - neerajavijay93@gmail.com Dr. S. Ramalingam, HOD, Dept. of Management Studies, Dr. M.G.R. University, Chennai -95, Email: milianu7780@gmail.com ABSTRACT The revolution in retailing industriousness has brought many changes and also opened door for many Indian as well as foreign players. In a food grocery the likes of India, there is a constant wreck between challenges and opportunities but chances favor those companies that be trying to fix themselves. So to sustain the challenges in a market like India, companies have to bring innovative solutions. To conquer the Indian market, the stress should be more in attracting middle class customers which anatomy the major class in Indian market. Indian market has great potential to accommodate many retail players, because quiet an only a small proportion of the pie is organized. This paper provides comminuted information about the scope and growth of retail pains in India. It examines the growing awareness and brand consciousness among community across different socio-economic classes in India and how the urban and semi-urban retail markets are witnessing significant growth.

It explores the role of the Government of India in the industrys growth and the need for further reforms. In India the vast market is of  middle class and it is almost untapped. Retail industry is the attain attractive forces for global retail giants trusting to enter into newer Indian markets, which in turn will help the India Retail Industry to grow faster.   The paper includes growth of retail sector in India, strategies, strength and opportunities of retail stores, retail format in India, modern trends, opportunities and challenges faced by retail sector. This paper concludes with the likely jounce of the entry of global players into the Indian retailing industry. It also highlights the... If you want to get a full essay, order it on our website: Orderessay

Order your essay at Orderessay and get a 100% original and high-quality custom paper within the required time frame.