Shanzhai Phones

1. What characteristics are critical to the success of Shanzhai companies? What bottom mainstream companies do to rationalize the impact of Shanzhais? Characteristics that are critical to the success of shanzhai companies are:- * lush supply chain:- Since they dont carry each take stock they transfer the inventory risk to wholesalers thus converting their inventory quickly into fast cash. * Less lead time:- Shanzai took tho 45 days for mass production which was considerably little than time taken by the traditional manufacturer. So they dissolve provide maximum variety of wandering phones in stripped amount of time. * Target mass market:- The target the concourse who could not leave the modern pricey mobile phones by providing mobiles at really low cost. Moreover they target the country-bred areas where function, appearance and price were more important than brand name. * focal point on cost:- They focused in every purview of cost by compromising on quality and victimization fast supply chains. * Tailor product features and functions to local indispensabilitys:- They provided customer with the same or even better features what all opulence mobile phones have at really low cost.

Things that mainstream companies can do to mitigate the impact of shanzhai are:- * They can supercharge the government to take some actions since most of the shanzhai phones were produces illegally. It gave them a Brobdingnagian margin to compete with the mainstream suppliers who go through regular and expensive government procedure for its mobile phones. * They should adapt themselves according to the requirement of the customers and focusing more on rural customers by providing delighters standardised flash light which attract them to buy their mobiles. * They should try to thin out their profit margin without compromising on the features and sell mobile at cheaper price so that people can afford its price. * Since shanzhai mobiles had many complaints regarding quality so... If you want to get a fully essay, order it on our website: Orderessay

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