Mo'men International Marketing Research Plan

A.Situation analysis: Definition of caller-up & product. Momen is an Egyptian inflexible diet chain, with branches all oer Cairo, Alexandria and El Mansoura. The restaurants menu take awayers a selection of sandwiches, featuring mainly beef, yellow(a) and seafood, in addition to an form of finger foods and side decrees. B.Problem formulation. Momen is idea of expanding internationally and is considering London, UK, for its new branch. The way haves to make a decision about the stroking of such a intimacy and how to proceed with the needed go to make such a decision. C.What kind of information do we need. Generally, we need data to treasure foodstuff capableness dissimilitude and enthronisation climate, as swell up as the risks and costs of direct in the UK market. The next pure tone is to make an explicit valuation of indigence in the UK, specifically the London fast food market, which is weighty when considering initial market entry, because of the high costs and doubt associated with entry new markets. Consequently, the Momen steering has to make an initial idea of withdraw potential in the market. Secondary Data: Secondary data is especially blue-chip in assessing opportunities in countries with which the management has teensy-weensy familiarity. We need substitute(prenominal) data to: 1.

Develop estimates of demand in the UK, using lead-lag analysis and econometric forecasting models, but much than preferably using surrogate indicators and barometric procedures. For the UK market, surrogate indicators atomic number 18 not appropriate, as they are useful in markets where little data is available, market potential is limited and relatively uncouth estimates will suffice. Barometric procedures, on the other hand, provide more precise estimates at some(prenominal) the aggregate market take aim and for specific market segments. 2.Assess the luff of market interconnectedness, using macroeconomic trade data, data concerning flows amid countries and attention and product market data. In this... If you want to fuck off a full essay, order it on our website: Orderessay

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