Unilever Lays Path to Global Growth

Unilever, the orbiculate giant that has built some of the worlds best-known consumer brands, is managing a period of huge organisational change. At its heart is a five-year figurer program called Path to outgrowth, which includes a re-shaping of the brand portfolio to concentrate on mall brands, significant improvements in supply chain and innovation, a juxtaposed consumer focus and the building of an agile, enterprising occupancy culture. Unilever has also undertaken a substantial acquisition programme (including Ben & Jerrys scrap Cream, Slimfast and the much-publicised coup detat of Bestfoods). Successfully integrating new companies and achieving the Path to Growth are vital to Unilevers future success - and sound talk is the prerequisite. Over the detain 12 months, Jack Morton Worldwide has worked tight with central teams in both London and Rotterdam to devise and turn in a series of global communication initiatives in take over of Unilevers core business str ategies. Among the key success factors: the London-based teams ability to conduct Jack Morton sis offices in New York and Singapore to expatriate consistent pinch of Unilevers brands and business goals across its worldwide sectors -- therefore supporting this global client as a truly global communication theory company.

Among the initiatives already delivered: Unilever Finance Conference, June 2000 In cast to deliver Path to Growth, the Unilever pay function gain it must develop a live wire and more(prenominal) agile scheme for the future. Jack Morton worked with the Finance Directors team in London to design and produce a two-day instance for 250 cover charge Unilever pay managers from around the world. Held in the ! UK, the event - which comprised a main(prenominal) plenary session, workshops, gala dinner and guest speaker - was designed around the core strategic goals of the new finance strategy. This allowed the audience not only to immerse themselves fully in what the strategy would... If you want to get a full essay, order it on our website: OrderEssay.net

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