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Sunday, December 8, 2013

Strategic Management Issues of Multinational Companies (Mncs): a Case Study on Coca-Cola Company

Objectives of the Study To know about the strategies of the multinational companies To characterize the challenges of world-wide strategical forethought To know about the international strategic solicitude attend to To know about the Coca-Cola confederations strategies in management process. 4. Definition of Strategic Strategic management is the process of specifying an organizations objectives, developing policies and Management plans to achieve these objectives, and allocating resources so as to fulfil the plans. It is the highest level of managerial activity, usually performed by the companys of import executive director Officer(CEO) and executive team. 5. Importance of Strategic To the shape the future mean solar day of business Effective strategic idea Mangers and employer are modern font and Management creative Its decentralized the Management Its helps to improver the productivity To Makes discipline To confound control To makes forward s thinking 6. int ernationalist Strategic Management 7. Questions Faced by Strategic ? What products and/or services does the firm intend to betray? ? Where and how will to make Planners those products or services? ? Where and how will it rat them? ? Where and how will it earn the necessary resources? ? How does it expect to outperform its competitors? 8. attach to Overview 9.
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COMPANY OVERVIEW The Coca-Cola Company (Coca-Cola) is a leading manufacturer, distributor and vendor of Non- alcoholic deglutition concentrates and syrups, in the world. The company owns or licenses more than than 400 brands, including feed and light beverages, waters, juice and juice drinks, teas, coffees, and vigour and s ports drinks. 10. His to ry Of Gro wth o f ! Co c a -c o la mid-fifties 1920s and 30s Packaging 1916 Innovations Birth of the International contour store expansion Recent Status 11. Products OF coca COLA Company expertness Drinks Juices/Juice Drinks Soft Drinks Sports Drinks teatime and Coffee Water new(prenominal) Drinks 12. Coca-Cola Company believes that, customers are the...If you want to get off a effective essay, order it on our website: OrderEssay.net

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