Analysing Consumer Behaviour

Analyzing consumer markets: The aim of marketing is to meet and satisfy target clients needs and wants better than competitors. Consumer behavior is the study of how individuals, groups, and organizations select, buy, use, and sell of goods, services, ideas, or experiences to satisfy their needs and wants. It bids clues for improving, introducing products or services, setting prices, fashioning channels, crafting messages, and developing other marketing activities. What influences consumer behavior? A consumers behavior is influenced by cultural, social and personal factors. 1.Cultural Factors: polish is the fundamental determinant of a persons wants and behaviors. The developing child acquires a set of values, perceptions, preferences and behaviors through her family and other pick up institutions. A child growing up in the US is exposed to the following values: achievement and success, activity, efficiency and practicality, progress, real(a) comfort, individualism, external comfort, etc.

Whereas, traditionally, Indians have laid high stress on values like peaceful co-existence, spirituality, deference to elders, recourse to nature, tasteful expression, seeking prosperity, strong family ties, respecting even the tools of your trade, joyousness and hospitality. Individualism is to a greater extent of a western value. Indian society has always concentrate more on paying your debt to society and being prudent for ones family rather than breaking away to chase after your own individual desires. Each culture consists of small subcultures that provide for specific identification and socialization for their members. It includes: Nationalities Religions Racial groups Geographical regions In recent years, companies have capitalized on well thought bulge out multicultural marketing strategies. They lay their focus on various social classes. Class distinctions are made chiefly on the basis of wealth, education, and... If you want to get a full essay, gear up it on our website: Orderessay

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