Blockbuster Case Analysis

smash hit television case analysis David Cook founded Blockbuster television set in 1985, hypothesis the first store in Dallas Texas and has grown to become the mankinds number one icon chain. Mr. Cook took the idea of video rental and improved it by creating the video superstore concept. Many family-owned video rental stores could not compete against Blockbuster stores. Blockbuster stores were extremely visible stand-alone structures that appealed to customers. Blockbuster His stores had a wider selection of videos and offered extended hours of operation. He focused on creating a family image for his stores by including a childrens section and excluding adult movies. He also make it possible for busy people and people with children the opportunity to billet movies for a longer period by starting the 3 day rental period. In 1986, Mr. Cook sold 33% of Blockbuster to h, m & Flynn and in 1987; he decided to get away the company making Mr. Huizenga CEO. Mr.

Huizenga had experience growing small companies moreover no experience in retail, so he hired the best managers who were capable of developing a retail chain. nether Mr. Huizengas leadership Blockbuster experienced major growth. By 1992, Blockbuster had over 3,000 stores (1,000 franchise and 2,000 company owned). Blockbuster had established 3 operating divisions to manage functional activities. Is this the right test for you? Watch the video below to read 2 more pages now. or If you want to get a full essay, raise it on our website: Orderessay

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