REVIEW OF RELATED LITERATURE In 1922 Walter Lippman , newspaper columnist, first comprise the idea that the mass media shapes public perception with images. Lippman's notion, based on the public's limited first-hand knowledge of the real world, created the foundation for what has come after to be known as agenda-setting. The agenda-setting theory maintains the media plays an influential purpose in how frees gain public attention.  Conceptualized over time, agenda-setting is the dynamic put to work "in which changes in media coverage lead to or puddle subsequent changes in problem aw beness of erupts" (Brosius & Kepplinger, 1990, p. 190; Lang & Lang, 1981). Bernard Cohen's tale in 1963 predicted "the press may not be thriving much of the time in telling people what to think, yet it is stunningly successful in telling its readers what to think almost" (p.13). Whether social or political, local or national, public issues are generated by the media. Consumers not only learn about an issue "but also how much importance is attached to that issue from the amount of information in a news news report and its position" (McCombs & Shaw, 1972, p. 176).
 McCombs and Shaw's study of mediated affects on the 1968 presidential squeeze nullified previous assumptions that information and how it is presented has an attitudinal effect inducing manner changes. Their groundbreaking efforts concentrate on issue awareness and relevance not behavior and attitude, concluding "the mass media exerted a satisfying influence on what voters considered to be the major issues of the campaign" (Infante, et al., 1997, p. 366). Media drives agenda.  Funkhouser (1973) focused his attention on the major issues for each year in the 1960s and further concluded that media agenda drives public agenda, and real-world indicators are less strongly associated with issue salience and media attention (Funkhouser, 1973; Dearing & Rogers, 1996). Triggering devices, derive Cobb and Elder (1972), cue action during a... If you want to get a full essay, order it on our website: Orderessay
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 McCombs and Shaw's study of mediated affects on the 1968 presidential squeeze nullified previous assumptions that information and how it is presented has an attitudinal effect inducing manner changes. Their groundbreaking efforts concentrate on issue awareness and relevance not behavior and attitude, concluding "the mass media exerted a satisfying influence on what voters considered to be the major issues of the campaign" (Infante, et al., 1997, p. 366). Media drives agenda.  Funkhouser (1973) focused his attention on the major issues for each year in the 1960s and further concluded that media agenda drives public agenda, and real-world indicators are less strongly associated with issue salience and media attention (Funkhouser, 1973; Dearing & Rogers, 1996). Triggering devices, derive Cobb and Elder (1972), cue action during a... If you want to get a full essay, order it on our website: Orderessay
Order your essay at Orderessay and get a 100% original and high-quality custom paper within the required time frame.
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