Ebay Case Study

|Course Notes: MBA 650 Student: Huong Vu-Henry | |Case: Meg Whitman at eBay Inc. (A) while: April 12, 2011 | Background: Meg Whitman was hired by the founder of eBay, capital of South Dakota Omidyar, in March 1998; a time when the company was experiencing speedy growth. The choice of Whitman with her experience and background was intended to maintain eBays unique culture, a culture described as macrocosm open and low risk. Whitman realized that implementing rapid and across-the-board change would not only be disruptive to the employees merely could also damage the companys reputation.

Strengths (Internal): Largest online auction forum funny culture Strong Consumer-to-Consumer (C2C) course model Opportunities (External): Rising Internet usage/ take world wide Expansion into international markets Rising market shares done Skype Expansion into fixed-price auction format Expansion of sale of big-ticket items Weaknesses (Internal) No pleasing many small sellers Increased expectations Technological malfunctions client service is only average Threats (External): Internet fraud Seasonality Potential market fertilisation domestically Rapid growth of Amazon, Yahoo and Google Question:What elements can or should Meg Whitman and her senior management team do, without compromising eBays internal and external communities? 1) Maintain status quo 2) Change the business model Solution:#3 Improve the core values to intromit better lines of communication with customers and between sellers and buyers and improve the security of... If you neediness to get a full essay, order it on our website: Orderessay

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