Ford

THE EXTERNAL ANALYSIS OF FORD MOTOR COMPANY External Factors and sparing Environment 1) Market and Customers Between 22% and 23% (average over knightly five years) of crossways customers ar defined as fleet customers as described above. The residual 77%to 78% of customers are private individuals who purchase Ford vehicles through certify dealers. Ford customers come from alto attracther demographic strata given the several(a) fall guy lineup and product variety, and Fords products are purchased and driven the world over. Argus Research estimates that the car commercialise will drop 3.8% in terms of units sold during 2003, and that sporting truck gross sales will increase 0.2%. The company predicts an decrease of 3.9% in car sales and an increase of 0.7% in prosperous truck sales for the company during 2003. 2) Relevant Demographic and hearty Trends Again, because Ford is so diversified across its product and brand base, it is rarely impacted by demographic and social trends. Nevertheless, nearly trends may impact Fords sales mix. For example, as shooter prices continue to increase worldwide, consumers are switching from gas guzzling trucks and SUVs to more compact vehicles such as the Ford Focus, Mondeo and Export.

And, as the American and European populations continue to age sure-enough(a) consumers are buying more traditional pretendings such as the Sabre and the Taurus. But because the companys product mix is both broad and deep, the company can capture sales lost in one segment by increase marketing and sales efforts in another. The flexibility of modern end product lines also allows the company to rapidly switch from one model to another in order to quickly meet changing consumer demand patterns. 3) Impact of Innovation and Technical Change A November 2001 expression in Business Week pegs much of Fords current challenges on issues related to innovation and technology Toughest of all will be Fords deepest problems quality snafus, putt the Firestone debacle behind it, a lack of exciting... If you want to get a full essay, order it on our website: Orderessay

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