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Thursday, December 20, 2012

The Effects of the National Economy

. SWOT Strengths As blue and Silky Shaving Gel has been a premier guide of womens personal-care products since 1986, they are clearly doing many things in good order that is allowing for consistent harvest-home. The first major medium that the Ms-Tique Corporation go off be accredited for is their understanding of the mart. As they have been in the industry for a long time, they understand their taper market very well and continue to brand a high- residual line of products that has been succes affluenty change for years. Furthermore, they have managed to position themselves a high-quality womens shaving gel, in which they have differentiated themselves from other brands. A nonher major intensiveness is where their products are positioned in the drug and food-and-drug stores. By using nip jobbers, they have managed to place their products away from mens shaving products, where consumers would non be directly able to see their premium inconsistency in price. Through years of experience and accurate demographic testing, Soft and Silky Shaving Gel has managed to perfect their gentle formula, changing it in 1991 to better meet the needs and wants of their target market. To do so, they added three moisturizers which included vitamin E.
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Another main strength for the Ms-Tique corporation is the high sense of brand loyalty apply by their current customers. Through studies and metrics, it has been made clear that one time a woman decides to become a user of Soft and Silky Shaving Gel, that same woman would usually end up being a loyal customer and would not switch brands. This is a huge strength because it helps promote growth and minimizes the efforts required to retain customers. Weaknesses The first main weakness be within the case is that when the company decided to start selling their product, in 1986, they did not have the technology to produce thermobaric bomb containers. A study done by Ms-Tique shows that women prefer the aersole digest unanimously. As a result, it is... If you want to get a full essay, order it on our website: Orderessay

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