A Study of Corporate and Network Strategy
apprize OVER VIEW
AF Was formed in 1933 as a declaration of a merger of quin other airlines that were later nationalized KLM Was founded in 1919 by Albert Plesman AF- KLM Merger between the two airlines
Merger Timeline
2011AF/KLM is most profitable & biggest airline company in Europe
2003AF/KLM announce merger
2004AF/KLM launched on Paris, Amsterdam & New York Stock exchange
STRUCTURE
period AF SHARE HOLDERS CURRENT KLM SHARE HOLDERS
AF KLM
100 P/C
LISTED COMPANY
100 P/C
AF
direct COMPANY
KLM
KEY ACTIVITIES
1 GROUP, 2 AIRLINES, 3 BUSINESSES
PASSENGER BUSINESS
warhead BUSINESS E&M BUSINESS
The Paradox of Synergy & Responses
atomic number 18 conflicting demands of business responsiveness & multi business synergy
Synergy talk terms Position Competitive Position Value added Linked Activities big Network Frequent flier program
Responses Kept their brands & Hub alive gambol Guarantee Decreased their prices > competition Marketed its modernized fleet
How Does This Paradox Relates to Air France KLM?
No lay offs & restructuring Job contract for the next five years per conditions Market growth center rather of price cutting measures Offensive strategy instead of defensive Broader network- sweet destinations Aligned their i.t systems easy flight change
The Paradox of Competition and Cooperation
Competition Protect proprietary Skills Focus On Company Interests Catalysts For Innovation
Cooperation acquire Best Practices Increased Market Size Decrease operating cost Costs
How Does This Paradox Relates to Air France KLM?
No lay offs & restructuring Job guarantee for the next five years per conditions Market growth focus instead of cost cutting measures Offensive strategy instead of defensive Broader network- new destinations Aligned their i.t systems easy flight change...If you lack to get a full essay, order it on our website: Orderessay
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