Rebecca Lenz
Alice Richmond
mess 490 Business Policy
October 27, 2011
Competitive Analysis of the Grocery Industry
ostiariuss Five-Forces Model of rivalrous analysis is a widely used approach for create strategies in many industries (David, 2009). Everyday millions of Ameri hind ends and citizens of other countries nourish their bodies with fargon that is purchased at one store or another. By victimization Porters Five-Forces Model, a clear and concise warlike analysis can be done for an application that is sure to be just about forever.
The grocery industry consists of many different competitors like Publix, Winn Dixie, Wal-Mart, Costco, and BJs just to name a few. When a consumer sets out to meet their cabinets with their everyday necessities the owner and operator of these grocery stores needs to slay into consideration the wants, needs and desires of their shoppers, how to pull them in and how to keep them. Michael Porter provided a framework that mannequins an industry as being influenced by five forces. The strategic business manager seeking to induce an edge over rival firms can use this model to get a better understanding of the industrial consideration for which these firms operates.
Porters first of five is Rivalry among competing firms is where firms strive for a competitive advantage over their rivals. Rivalry in the grocery industry is a strong competitive force for several reasons. First, companies are using competitive weapons such as sales specials, coupons, friendship card to save additional money, and high use of advertising. Second, customers displacement cost is low. Last, competitors are becoming equal in sizing and therefore able to achieve similar results. In this case, Winn Dixie, Publix, and Wal-Mart are the main competing firms within the industry in my area. Wal-Mart is known for their rollback prices, consumers like the fact that they feel they are paying less(prenominal) for...If you want to get a full essay, order it on our website: Orderessay
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