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Friday, February 22, 2013

Rockingham Case

Rockingham National Bank endorse Card Survey

Company primer coat  Rockingham National Bank, located in Chicago, Illinois, is attempting to expand the market for its Visa bug. It is examining certain tar name groups to determine its ability to penetrate the ac ascribe card market with special offers.

Purpose of the Study  The intend of this research study is to evaluate how teachers in Illinois will move to specific acknowledgement card promotional offers. Specifically, the questionnaire was designed to arrive at the following objectives:

?Develop a demographic, psychographic, credit card ownership, and credit card usage profile of teachers.
? run across the likelihood of teachers to react to several different concepts for a credit card offer.
?Determine which demographic, psychographic, attitudinal, credit card ownership, and credit card usage variables ar the best predictors of likelihood to respond to the concept credit card offers.
?Make predictions regarding the presumable level of response to a credit card offer to the teacher market.
?Identify those features most likely to induce teachers to respond to a credit card offer.

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look Approach  All data were collected by elbow room of central location telephone interviewing from the Ameridata facility in Arlington, Texas by experienced Ameridata interviewers.
The interviews were conducted with software-driven interfaces to virtually eliminate tabulation errors. All interviewing was superintend and monitored by Ameridata personnel.
The geographic area covered was the state of Illinois. The take was selected following the criteria for a simple random sample; competent respondents were individuals licensed to teach in Illinois. A total of cd interviews were completed.

Rockingham bank Credit Card Survey of teachers

(ASK TO SPEAK TO answering LISTED ON THE SAMPLE SHEET. IF ANOTHER MEMBER OF THE HOUSEHOLD IS involuntary TO DO THE SURVEY, THANK the person for his or her WILLINGNESS, BUT...If you want to get a full essay, order it on our website: Orderessay



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