Pfizer Case Study

It is the recommendation of Team B Consulting that Pfizer pursue the Vitamin and Supplement foodstuffplace to capture market share in this area. Using a Back to Basics approach, Pfizer was the first mass producer of Vitamin C, and has a solid reputation for producing high quality products. The Supplement market is not regulated by the FDA and consumers may question the ingredients in legion(predicate) of the supplements that are mass produced by numerous manufacturers and marketers of these products, many of them abroad with little oversight and quality control standards. no(prenominal) of these companies have the diagnose or brand recognition that comes with Pfizer. We call up that with the Pfizer light upon attached to a line of Vitamins and Supplements, consumers would have more avow and confidence that the supplements manufactured and marketed by Pfizer than those of competing brands. In indian order to implement this strategic alternative, Pfizer would hav e two plectrons. The first survival is to purchase an existing manufacturer of supplements and re-brand them under the Pfizer name.

This alternative would run the products to come to market sooner as the company seat work with existing formulations and manufacturing processes. The other alternative is to create refreshed formulations and develop a manufacturing plan to produce them. The marketing trick for either alternative would be to introduce these supplements to the OTC (over the counter) carry on market. We believe that the Pfizer name would make an impact on consumers and retailers would posit this Manufacturer in their current product offerings.If you want to plump a full essay, order it on our websit! e: OrderEssay.net

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