A&F Plan

Abercrombie & Fitch (A&F) Business Overview Brief overview of the company Abercrombie & Fitch (A&F) was founded by Mr. David Abercrombie and Mr. Ezra Fitch in 1892. The company sells the clothes for outdoor activities, much(prenominal) as hunting and fishing. In 1976, A& F filed for chapter 11 and finally closed in 1977. In 1978-1979, Oshmans sporting Goods bought the name of Abercrombie and Fitch and mailing list of the company. Oshmans flashy Goods specially sold hunting outfit. In 1988, The Limited bought A&F from Oshmans Sporting Goods. Currently, Abercrombie & Fitchs alkali office is located in New Albany, Ohio. The company excessively has a European office in Milan, Italy. on that point argon 9,000 full time employees and about 76,000 part-time employees. (Finance, 2011) The campus is the place to execute the brand. It coordinates the departments, such as the merchandise department and design department, so that to act upon its products have new and fast trends. The Innovation & tendency center makes the brand more competitive and more fashion. There be two distribution centers. They are the centers for A&F goods before the goods are went to stores and make sure the goods are the highest forest for customers.

The campus stores make A&F to plan how to sell their products and how the stores make the customers look and feel. (A&F Home office, Abercrombie.com, 2011) Abercrombie & Fitch has four subsidiaries which are Abercrombie & Fitch, Abercrombie Kids, Gilly Hicks, and Hollister. Under the three brands of Abercrombie & Fitch, Abercrombie Kids, and Hollister, they sell the casual apparel which embroil knit layers, tanks , graphic tees, polos, plaid, classic, sweaters, hoodies, outwear, jeans, pants & shorts, skirts, dresses, sweatpants, and yoga; and the accessories which include totes, belts, socks, and fragrance. Under the Gilly Hicks brand, it sells bras, underwear, clothing, and fragrance & body. Abercrombie & Fitch, Abercrombie Kids, and Hollister are divided based on... If you want to get a full essay, order it on our website: Orderessay

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