Scarborough Borough Tourism Strategy

Scarborough Borough Tourism Strategy 2005 2010 contents: 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. Introduction Visitors and destinations The volume and value of touristry Strategic influences Strategic context Key issues for the delivery of tourism Vision, strategic mission and aims Objectives and priority actions Key Principles Evaluation and monitoring 1 1. Introduction end-to-end the Borough of Scarborough are many examples of world class tourism products and attractions that hit the area a unique and special place to visit. These take on the natural scenery of the coastline and the North York Moors, the built heritage of the areas coastal towns, including Whitby Abbey, Scarborough Castle and Filey Crescent. The home of the world re-known Stephen Joseph Theatre Company, widely acclaimed weight and chips and the fascinating and educational Dinosaur Coast. Tourism brings over five jillion people to the Borough of Scarborough each year, which generates over £380m of spending and supports over septette thousand local jobs.

Throughout the five years of the Boroughs previous, and first tourism strategy (2000 2005), significant strides forward were do in the face of changing market demand and change magnitude competition, as well as unforeseen events such as the outbreak of foot and mouth disease. The Boroughs first tourism strategy focussed on the need to be witting of changing markets and to provide a high quality node centred product in order to deliver improvements in course performance and a sustainable tourism economy. By 2004 visitor nights and overall spending had increased from 10.7m to 11.3m pa. and from £320m to £380m respectively. In 2002 Scarborough won the English Tourism Councils Excellence in England, Most amend Resort award. The fortunes of tourism in the Borough continue to be assailable to the unpredictable British climate, traditional seasonal patterns of domestic spend taking and the ever increasing availability of cheap and frequent... If you destiny to get a full essay, order it on our website: Orderessay

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