Ikea Global Sourcing Challenge

IKEAs GLOBAL SOURCING CHALLENGE EXECUTIVE SUMMARY The IKEA Group, one of the worlds communicate furniture retailers, has emerged as the fastest-growing furniture retailer in the US. Its bizarre business strategy has given it its strengths for its success today. However, like all(a) strategies, IKEAs strategy has its own flaws that can pose as weaknesses. IKEA also has a lot of opportunities in the marketplace such(prenominal) as expansions of their company and threats such as competitors in the homogeneous industry. Based on the case IKEAs Global Sourcing gainsay: Indian Rugs and Child Labor (A) we will build a modified SWOT analysis that will assess the companys internal performance and determine the current define its facing, followed by recommendations on the steps IKEA can find out in order to solve the issues addressed.

Background: * Founded 1943 - Ingvar Kamprad * An international retailer of home products (flat pack furniture, bathroom and kitchen accessories) * 313 stores in 38 countries * A privately held retailer chain, Dutch-registered foundation, owned by the Kamprad family * Not look on the stock market control over the company * IKEA acronym ? Ingvar Kamprad (its founder) Elmtaryd (the arouse where Ingvar grew up) Agunnaryd (the home town of Ingvar) BUSINESS DESCRIPTION Nature of the Organization: * Norse modern style furniture and accessories * International company that designs and sells ready-to-assemble furniture * homos largest furniture retailer * IKEA was founded in 1943 by 17-year-old Ingvar Kamprad in Sweden * As of October 2010, the chain has 313 stores in 38 countries, most of them in Europe, conjugation America, Asia and Australia * Many stores include restaurants serving traditional Swedish food * The IKEA corporeal structure is divided into two main parts: operations and franchising * The net sales of IKEA group amounted to €21.846 billion (none of the profit is taxed)... If you compulsion to get a full essay, order it on our website: Orderessay

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