Intelliseek

Problem Identification: Intelliseek is a marketing intelligence strong founded out of Cincinnati in 1997. Intelliseek offers marketing intelligence to businesses by employ its computer-based systems to mine and organize qualitative data and thereafter, turn it into usable quantifiable data for business decision-making. The companys master(prenominal) product is BrandPulse, which measures and examines on parentage consumer word-of-mouth conduct from different sources of consumer-to-consumer Internet communities. BrandPulse provides a somewhat of an early notice that management of businesses can be used to take corrective action fast. So Intelliseeks main objective is to take this market intelligence applied science/competitive advantage and turn it into a profitable business. However, despite growing sales figures, Intelliseek faces the problem of poor and declining bottom line (Exhibit 1). Despite growing sales, the costs of delivering the services are change magnitude at a faster rate due to fully(prenominal) degree of customization and therefore, resulting in poor deteriorating income. Intelliseeks goal is to amplification the market penetration of its services and at the same judgment of conviction increase its customer retention rate because only whence it can expect to increase its bottom line.

However, the obstacles facing Intelliseek from achieving its goals is the feature that its been unable to achieve economies of scale due to only 40 percent of customers renewing the service and as a result, is experiencing impression customer retention. Second the customers that are retained require higher(prenominal) customization and therefore, higher costs. Alternatives: 1. Keep the current strategy (Decrease Customization) The first alternating(a) Intelliseek has to keep its current strategy in turning more or less its business. Meaning Intelliseek can go ahead and offer the pre-assembled reports to clienteles with special needs that are context specific. These reports would come in the chassis of modules and templates, unlike the current raw-data given... If you want to get a full essay, order it on our website: Orderessay

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