The management of marchioness is considering open a overbold night bludgeon in New York City before doing so, several(prenominal) factors should be considered. Major stages in new product teaching after the idea screening are the development and interrogation of the concept, developing a marketing strategy, analyze the business, development of the product, political campaign marketing and finally commercialization.
The main success of opening Marquee in the first place was its distinctive way of the promotion, which was for the most part aimed at acquire feature stories on the clubs concept, design, and launch (Word of Mouth or Buzz Marketing) and relied on celebrities.
Creating the perfect tense mix of people is one of the strengths of Marquee and therefore and all-important(prenominal) contribution to its success, and maybe more importantly, the relationship with its customers. The managers obviously tell great effort in creating a ne cardinalrk of true customers.
After 5 years customers nowadays know what to transport when they go out in Marque, as promoter Jonathan Swartz states: it is getting a bit of a struggle to keep a constant flow of people. People might want something different.
fit in to me, Marquee has two options, it can either create a new club to attract a new public, or stick to their on-going network and use the customer cognition they have gained the last year. The management should draw the ever-changing preferences of their current network, and adapt their strategy respectively.
One downside of this strategy is Marquee risks to big customers to the new club. But on the other hand, Marquee could possess advantage of current customers and generate word of mouth to participate the new club.
For the other option the management should identify the changing preferences of their current network, and adapt their current strategy respectively. Additionally it could identify how to create value among the younger customers, and create the new club according to those findings.
So eventually there are two ways to...If you want to get a full essay, swan it on our website: Orderessay
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