Mattel Case Study

October 23, 2012
Case 3: Mattels Misfit Toys
BUAD 455

Synopsis
Mattel is the United States conduct toy manufacturing company. Mattel features toys from Barbie, Fisher-Price, Hot Wheels, etc. On August 1, 2007 Mattel proclaimed their largest toy recall, due to lead paint tainting their product. This fetchd Mattels fiscal fallout.

Critical Factors of Success
The high bill of Mattels toys and products is a minute doer of success, because it put the company on a flower petal stool as a role model in the toy exertion. The quality and safety are important because provoke need do it if the products are capable of being vie with by their children. Creativity is used to keep the toys fun for the children. Mattel crush factor to success was their CEO Robert Eckert, he was determine to survive his companys face back. He willing to do whatever it took to bail his company out of its fallout. Because consumers confidence is factor that keeps the company going.

Major Problems Opportunities
Mattel overlargegest problem was the toy recall; they were producing precarious and defective toys. Lead paint and faulty designing cause Mattel to put over 700,000 manufactured products off the market. The recall brought Mattel suit of clothes dealing with children illnesses and deficiencies, Causing Mattel to lose lots of money.



Another big problem for Mattel was trade market and not manufacturing their product themselves and allowing the manufacturing to authorize in China. This caused Mattel to not have control of what they were producing. This also gave Mattels competitors a chance to move up in the industry due to making more sale caused by Mattels lost in the consumer base.

Alternatives
Mattel take to make a standard set of rules and regulation that need to be followed by everyone associated with the company. Mattel needs to do research, on how to make their product, on who makes the product. They need to know materials used to make the product to know exactly what they are...If you urgency to get a full essay, order it on our website: Orderessay



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