In 1954, Ray Kroc, a seller of multimixer milkshake machines influenced the brothers to collapse McDonalds a franchise. He thought the restaurant would be a great success all across the country. Because Mac and Dick were hesitant to make this accomplishment, Kroc volunteered himself to do the job. He placed the world-class restaurant in Des Plaines, Illinois. Business went booming. In 1958, there were a total of 34 McDonalds restaurants and by 1959 there were 102.
The military control really began to take off in the 1960s. People covey their cars more, which helped the success of the business tremendously. Trying to make McDonalds the number one(a) fast food industry in America, Kroc bought out the brothers for $2.7 million. let on of McDonalds success had to do with its skillful marketing and compromising response to customer demand. McDonalds opened its 1,000th restaurant in 1968.
Fred food turner also became the new president of the franchise. Kroc still remained CEO until 1973 when turner completely took over the business.
McDonalds provided fast service because more Americans were on the go and when they needed a quick place to childs play something to eat, they chose McDonalds. When McDonalds came up with the Egg McMuffin in 1972, they created a complete eat menu. Before we knew it, one fourth of all breakfasts were being have at McDonalds. As if McDonalds service couldnt go about faster, they soon discovered a drive through window. This allowed masses to remain in their cars while they set uped their meals. The companys goal was to...If you want to get a full essay, order it on our website: Orderessay
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