Executive summary:
The Singapore Tourism Board(STB) played an important role in encouroging return in travel and tourism in 2004.the board einbarked on a massive re-branding compaign to identify singapore as a distination that is Unique.
the new brand position-Uniquely Singapore- was created to promot the many things which are intrirsic to Singapore as a city and a Country.This new coating brand,which show cases quiet sential Singapore experienced and celebrate Singapore unique blend of traditions,Cultures and Modernity was as important Countributary factor in in bringing about strong harvest-tide arrivals and holidaymaker reciept in 2004.
In addition,the Singapore Tourism Board arrange many first in 2004 and broke many barriers that puddle been in place for years.for e.g Jump on Singapore and Fireworks festival which are both likely ti be make in to annual events.
While the travel accomnodation assiduity vulcanized fully from looses suffered in 2003 in terms of number of buttocks nights sold,value sales saw only apartial recovery with %10 growth in 2004.the drop in average cost per prat night came primarily as a result of the maturation share of price sensitive in board void travel trafic and stiff price competition among mid-vange and low-cost hotels for industry share.
An increase in inbound tourism coupled with modify economy,resulted in an increase in visitor volume for Singapores touring car attractions.Besides the attraction the sellers,the innovetive promontional efforts by the Singapore tourism board payed dividends and helped assure a steady flow of Tourists in 2004.If you want to get down a full essay, order it on our website: Orderessay
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